Optum Match
Website : creating, managing, and scaling company subscriptions and data access within internal platforms.
Roles & Responsibilities
Overview
Tool used
User research, Product thinking, Strategic design thinking, Prototyping,
Year : 2024
Team: Product Owners, Tech Development manager, Developers, Senior UX/CX Designer(me), Lead UX Designer, Associate UX Designer
Figma
Miro


Creating next-generation avatars and text-to-speech massaging capabilities were among the projects I worked on when thinking about how to revolutionize user-to-user online interactions. I revel in design projects which get me questioning the status quo, and introduce me to new ways of thinking about old challenges.
Goal
To create a simpler, more intuitive user experience by redesigning key workflows and improving navigation. The focus was on enhancing existing features, introducing new functionality seamlessly, and building a scalable design system with a unified style guide to ensure consistency across the platform.